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Peter Drucker, the business philosopher, stated that in the Knowledge Economy we are commanded to do two things: know and understand our value and put ourselves in a position to use it. Simply put, "do what you do best and outsource the rest." In this episode Colby, John, and Tyler talk about the idea of creating value in the marketplace of ideas. Value creation begins with understanding your unique perspective (how you see what you do), unique education (how you know what you do), and unique experience (how you deliver what you do). Being able to understand and articulate these allows for you to live in and through “high value” activities that give you energy and give other people energy. They create new levels of challenge while also creating new levels of opportunity. GOATs to include Drucker, Vilfredo Pareto, Max and his cucumber story and so many more!  We serve it up in a way you can get it!