In this episode, Maria White—former executive sales leader and recent VP of Revenue Enablement—breaks down why putting sales reps first is the key to building effective enablement programs.
If you’ve ever launched a training, tool, or messaging update that didn’t stick, the root cause might be simple: it wasn’t built with your audience in mind. Maria shares real-world insights on how to deeply understand reps' challenges, tailor enablement to what actually drives outcomes, and build trust and alignment across the go-to-market team.
✅ What You’ll Learn in This Episode:
Why “audience-first” thinking improves enablement outcomes
The common disconnects between enablement teams and reps
How to gather honest feedback from sales teams
Strategies to design content and programs that truly serve the field
How to become a partner, not a roadblock, to the sales org
🔖 Hashtags:
#SalesEnablement #RevenueEnablement #SalesLeadership #B2BSales #SalesRepsFirst #FieldFirst #GTMStrategy #SalesAlignment #EnablementExcellence #SalesExecution #SKOReady #MariaWhite #AudienceFirst #SalesStrategy
