This week on Great Minds we feature Frank Maggio, CEO and Founder of React, whose “Reactive Experiential” Advertising Platform is garnering significant buzz throughout the industry. Frank walks us through his career and talks about how React is combining technology and advertising to “change advertising for good.”
Chapters:
- 00:18 – 02:51 – Why advertising has a $300 billion problem
- 02:51 – 07:30 – The Procter and Gamble training ground
- 07:30 – 13:59 – Where did Frank’s entrepreneurial spirit come from?
- 13:59 – 20:22 – How did React start out?
- 20:22 – 23:59 – How did he come up with Super Squares?
- 24:00 – 29:25 – What is the current state of technology driven TV?
- 29:30 – 31:13 – Amazon’s threat to traditional TV networks
- 31:13 – 35:25 – What is the future of primetime TV advertising?
- 35:26 – 38:53 – Consumer, government and Nielsen
- 38:54 – 42:00 – Can you have the impact that you want to have at scale?
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