Tru.earth sells a unique eco-friendly product, a laundry strip that reduces plastic waste going into landfills by 100%.
A little over a year ago Ryan McKenzie and his team took a bit of a flyer on selling the strips.
The result has been a fascinating masterclass in online marketing as Ryan has shepherded the product through online sales, traditional distribution and Amazon sales.
It is not often that we get this kind of an inside look at how a modern company rapidly adapts and evolves with a product.