Description

We invite Leah Withrow back for another #GroundskeeperChat, this time to discuss branding. What started as an organic effort on turf twitter has evolved into a strategic recruiting and engagement tool for Leah. This #GroundskeeperChat is a part of our branding 101 series, here's what you'll hear in this week's episode: 

• Leah's route to turf 
• The benefits of personalizing social accounts 
• What strategies Leah uses to spark engagement and interest in the turf industry
• How Leah utilizes her social accounts as validation for her skills 
• Lastly, the importance of visibility and keeping it simple on social