In this episode of the Grow Fast podcast, host Mark Shriner interviews Sheila Kloefkorn, a marketing expert with 25 years of experience, about the transformative impact of AI on marketing strategies. Kloefkorn discusses how the marketing landscape has dramatically changed since the early days of internet advertising, emphasizing that companies must now adapt to AI-driven search engines like ChatGPT and Perplexity or risk being left behind. She introduces the concept of Generative AI Engine Optimization (GAEO), which involves creating helpful, content-rich websites that can be easily discovered and referenced by AI platforms.
The conversation delves into practical ways businesses can leverage AI for marketing and sales automation, including using AI-powered tools for content generation, personalized outreach, and lead qualification. Kloefkorn shares insights on creating valuable content that resonates with target audiences, highlighting the importance of understanding buyer personas and providing solutions to their specific pain points. She emphasizes that modern marketing requires a multi-channel approach, combining virtual events, webinars, social media, and personalized communication to effectively engage potential customers.
Throughout the episode, Kloefkorn and Shriner explore the challenges of breaking through marketing noise and the evolving relationship between sales and marketing teams. They discuss the need for continuous learning, content adaptation, and close collaboration between departments to succeed in the rapidly changing digital landscape. Kloefkorn offers practical advice for businesses looking to optimize their marketing strategies, including the importance of creating FAQ-rich content, leveraging AI tools, and providing genuine value to potential customers across multiple platforms.
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