Your website is a 24/7 marketing tool and should be the foundation of your online marketing strategy. A high converting website means more patients and more revenue for you. In this episode, Tyson talks about the 5 qualities of a high converting website and how this will help you and your practice.
·Quote for the day is “Your beliefs does not make you a better person, your behavior does.”
o Clean layout
o Loads fast
o Easily findable contact information
o Working links
o Aesthetically pleasing
·A simple and clean website is much more efficient than one ‘jammed packed’ with info.
·The speed of the website is important for customer satisfaction and online search rankings.
·Make your contact information easily findable at your website. (upper right hand corner, footer, contact page etc)
·Check your links on the site on a regular basis to make sure that they are working and none are broken.
·An aesthetically pleasing website helps in making a good first impression of your brand/practice and allows you to show website visitors you take online marketing seriously.
