In this episode, Tyson talks about the 9 online marketing definitions you should know.
• The quote for the day is: “Perfection is not attainable, but if we chase perfection we can catch excellence.” -Vince Lombardi.
• 9 online marketing definitions you should know:
o Search Engine Marketing
o Inbound marketing
o Content Marketing
o Social Media Marketing
o Email Marketing
o Brand Marketing
o Search Engine Optimizations
o Local SEO
o Link Building
• SEM is a catch all for your marketing efforts online.
• Inbound marketing is more low key: content and blog posts.
• Content should be interesting and not come off as promotional.
• SMM is marketed by sharing interesting updates on Linked In, Twitter, Facebook, etc. Provide value.
• Email marketing is an easy-to-miss way to maintain established relationships.
• Brand Marketing means getting your name out in the world: logos, slogans, core values.
• SEO means making your website more relevant to the search engines: content creation and promotion.
• Local SEO focuses on getting your practice to show up in local listings and locations.
• Link building is sending your links to other websites so you can attract more potential clients.
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