When was the last time you bought a coffee that was Fairtrade certified?
Certifications make it easy for consumers to put their ethics into practice. But, hidden beneath the glossy sticker is a maze of complications and paradoxical outcomes.
In this fifth episode of A History of Coffee, Jonathan and James explore where coffee certifications came from, how they tried to stop coffee’s devastating race to the bottom and assess whether they succeeded.
A History of Coffee is a collaboration between James Harper of the Filter Stories - Coffee Documentaries podcast and Jonathan Morris, Professor of History and author of ‘Coffee: A Global History’.
Visit Jonathan’s Instagram (https://bit.ly/37eMS3F) and Twitter (https://bit.ly/3jNr9ou)
& James’ Filter Stories Instagram (https://bit.ly/2Mlkk0O) and Twitter (https://bit.ly/3baTsJk)
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Apple Podcasts: http://apple.co/3jY42aJ
Castbox: http://bit.ly/38sXdcH
Read Jonathan’s book, ‘Coffee: A Global History’ here: https://amzn.to/3dihAfU
Future episodes are already out on the ‘A History of Coffee’ podcast channel: http://bit.ly/2NArChO
Check out Standart, the award-winning coffee magazine. Get a free magazine and a free bag of coffee by clicking here.
Support hundreds of thousands of coffee farmers with Fairtrade. Discover how here.
See the Mikafi countertop roaster at the Thermoplan stand (6637) at World Of Coffee Brussels. Not attending? See it here.
What does the Marco MilkPal look like to you? WALL-E? Something Steve Jobs would be proud of? Check it out here.
"Seize the Moment", the tabletop device from DiFluid that guides your customers through their coffee as it cools. Use code FILTER and this link to get 10% off.
