This is the last episode of this season of the 'Hello $FirstName' podcast. It consists of an audio book chapter - well two actually - namely...
CHAPTER 22: ACHIEVING ORGANIZATIONAL MATURITY FOR PERSONALIZATION - with the points:
- The glass ceilings and how to break them
- Breaking the glass ceiling between the Hack and Pack levels
- Stabilize the performance of your core platforms
- Transition your team of builders to a team of executors (Makers to Marketers)
- Secure resources for both campaigns and marketing automation
- Secure data quality and format for marketing automation
- Switch from a project-based to a hybrid operating model
- Change from a simple ESP to a real MAP
- Breaking the glass ceiling between the Pack and Stack levels
- Establish cross-functional teams
- Centralize data and insights
- Centralize production and orchestration of content
- Realign your incentives and personalization accountability around customer-centricity
and
CHAPTER 23: CONCLUSION
- Conclusion
- About the authors
The full book is available in print and kindle and can be bought here.
(or your local amazon...)
An abstract of the book can be downloaded here.
All models and illustrations from the book can be downloaded here.
