"When the leader of the business is clear about exactly who they are delivering to... they’re able to forge their own path instead of trying to blend in."
The Pilates boom is here. Is your studio protected? The boutique fitness landscape has shifted. With Pilates-based concepts now accounting for a staggering 40% of all new studio openings, the "business as usual" approach is no longer enough to survive. In this episode, Laura Munkholm talks with Wall Street-trader-turned-business-coach Seran Glanfield about the 2026 Pilates gold rush. Seran reveals the high-level strategies top-tier studios use to fend off $30-a-month "big box" competitors and why radical brand clarity is your only real defense. If you’re ready to stop selling features and start building a high-retention empire, this is your strategic blueprint.
