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In this episode of the Max Loves Midland Show, Kevin LaDuke sits down with Rhiannon Gonzales, Midland Destination Ambassador for Go Great Lakes Bay, to talk about what it means to love where you live and help others discover it, too. From the Midland Visitor Center on Main Street to regional gems like Dow Gardens, the Alden B. Dow Home and Studio, Dow Diamond, the Midland Center for the Arts, and so many local favorites in between, Rhiannon shares how tourism strengthens communities, why residents are some of the best ambassadors a place can have, and how the Great Lakes Bay Region continues to shine through its people, small businesses, and shared sense of pride. The conversation also explores Rhiannon’s personal journey from growing up in the region to building her career in hospitality and tourism, her love for Midland’s welcoming energy, and her hopes for a future rooted in inclusivity, momentum, and community support. Whether you are a lifelong local or seeing Midland through a fresh lens, this episode is a reminder that when we champion the places we call home, we help create communities where people want to visit, stay, and thrive.