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Holly Miller, President and CEO of United Way of Midland County, joins Kevin to share how her journey from the creative industry into nonprofit leadership has shaped her life. The two stress the importance of this year's United Way Community Campaign. She explains that United Way is an impact organization that listens, uses data, and convenes partners. Hence, resources reach people efficiently, and she underscores that campaign dollars are the how, not the what. The 2025 community campaign runs primarily from early September through early November. This year's goal is $ 4.4 million to fund programs aligned with Midland's most pressing needs. Holly invites everyone to take part by giving what they can, volunteering, or lending their voice, and she notes that current matching opportunities can double individual gifts at unitedwaymidland.org.