Description

“Branding and business are really a two-pronged approach,” says Lauren about these two aspects of entrepreneurship that many people mistakenly believe are one in the same. Together with Priscilla, she explains how the two aspects are different, yet equally important. They work in tandem and one means nothing without the other. An entrepreneur must build a solid brand foundation which includes identifying your target audience, getting inside your customers’ head, learning their pain points and figuring out how to provide solutions, and being clear about what your business has to offer. 

They refer to Starbucks as an example of brand ethos, brand association and customer engagement. They explain how every single detail of the Starbucks experience is branded and how it differentiates from those of McDonald’s or Target. Speaking from her role as Forward Female’s creative director, Lauren gives her best advice on building a brand ethos and suggests questions that entrepreneurs should be asking themselves as they figure out the fundamentals of their business. 

Ultimately, infusing your personality into your brand will help differentiate you from others. Join today’s conversation and find out Lauren and Priscilla’s go-to summer Starbucks orders and why they actually look forward to Mondays. 

Quotes

• “What is building a brand? What is building a business? I think there are a lot of misconceptions of what those two things actually mean. I think that a lot of the time people think they are the exact same thing and don't really take the time to separate them and identify what goes into each one.” (3:07 | Priscilla and Lauren)
• “It's a vibe. A brand is a vibe.” (7:13 | Priscilla) 
• “The key to successful branding is getting so clear and specific on it from the get go that you feel solid with it that even if you do evolve and grow and it shifts that it's still consistent throughout every touchpoint of your business. From a business card that you hand out to your Instagram to your website, from fonts, colors, just overall aesthetic, people should be getting that same vibe, same imagery. Content is huge. (20:18 |  Lauren)
• “It goes back to the idea of showing up as the person that you want to be. If you want to be really healthy, then every day make decisions as a healthy person. ‘Today, I choose to be a healthy person, so I'm going to eat the salad instead of the burger. And day by day, that's going help you really become a healthy person. So within your brand, you want to show up as the brands that are really successful.” (21:27 | Priscilla)

Links

Instagram: @forwardfemale @hernextbigmove

Forward Female Website

Join the Community

https://calendly.com/the-forward-female/discovery-call

Email Us: hello@forwardfemale.com

Podcast production and show notes provided by HiveCast.fm