On Heroes Journey Podcast Episode 17, Sean O’Connell and Sierra Nutkevitch dig into the weirdest marketing move of the season: sitting out the biggest trailer stage on TV. If Avengers: Doomsday is meant to re-energize the MCU, skipping a mainstream moment like the Super Bowl raises real questions, especially when casual audiences are the ones Marvel needs most. And for Spider-Man Brand New Day, releasing in July with no official trailer, no poster, and only set photos floating around online? That’s not “mystery,” that’s a vacuum.
We run through the likeliest explanations: “We’re Marvel, we don’t need it,” “the trailer isn’t ready,” or a deliberate strategy to hold everything for a bigger splash later (Comic-Con, a surprise drop, or an attached-theatrical release). Along the way, we also spotlight smarter, cheaper attention plays, like Supergirl leaning into puppy-powered marketing.
