Summary
In this episode of Highly Adaptive, Jeff Pelliccio and Erin MacKenzie are joined by Keith Weightman from Bullhorn to unpack what personal branding actually looks like when it’s done with intent—not gimmicks.
Keith breaks down why most leaders struggle to show up consistently: they overthink the algorithm, chase what worked for someone else, or fall into polarizing “rage bait” because it performs. His argument is simple (and refreshing): you can’t time what hits—but you can build trust by showing up consistently with a message your audience can actually use.
The conversation gets practical fast: how to review your analytics, remix what already worked, repurpose ideas across formats (including carousels), and keep your voice human—even when you use AI. The result is a repeatable system leaders can run without turning LinkedIn into a full-time job.
Consistency beats the algorithm — you can’t time virality; you can build trust through repetition.
Repurpose what already works — use analytics to remix proven ideas into new formats.
Avoid polarizing “rage bait” — it may spike engagement, but it taxes credibility.
Bring solutions, not complaints — don’t surface problems without proposing 1–3 options.
AI can support your process — use it for ideation and clarity, but don’t copy/paste a voice that isn’t yours.
Preparation is the advantage — the downside is limited, and the upside is exponential.
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