How Songs Make Money is a podcast series about music rights and the income streams associated with songwriting and composition, hosted by Dr Ellis Jones, Lecturer in Music and Management at the University of Leeds.
This week's episode offers an interview with Tony Orchudesch, founder of Torchlight Music. Torchlight works with advertising agencies, broadcasters and producers to clear content for all forms of broadcast, and also has a roster of composers and arrangers, creating original music content and cover recordings for the media. In our interview we discuss the role of covers, re-recordings, and style-alikes in music for advertising, the process of identifying composition and master rights holders for existing recordings and compositions, and the power relations that shape negotiations between advertising agencies and music rightsholders.
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Glossary
Reversionary rights – Rights that allow creators of musical works to regain ownership of relevant copyrights. The existence of these rights varies internationally.
Chain of title – In music, the sequential ownership history of a given composition or other intellectual property.
Most favoured nation clause – A contract provision ensuring that the relevant party receives equal (or better) terms as other parties.
Demo recording – In this context, a preliminary recording to share with a client as an indication of the style and quality of the intended work, somewhat distinct from the ‘home demo’ that producers and songwriters might create as a first recording of a composition.
Sound-alike and style-alike – Similar sounding terms with somewhat distinct meanings. Sound-alikes are new compositions intended to sound very similar to a specific existing composition; style-alikes are new compositions intended to more generally evoke the style of an existing composition, generally allowing for more melodic and lyrical variation.
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References and further reading
Hahn, M., & Hwang, I. (1999). Effects of tempo and familiarity of background music on message processing in TV advertising: A resource‐matching perspective. Psychology & Marketing, 16(8), 659-675.
Hee Park, H., Kwan Park, J., & Ok Jeon, J. (2014). Attributes of background music and consumers’ responses to TV commercials: The moderating effect of consumer involvement. International Journal of Advertising, 33(4), 767-784.
Meier, L. M. (2017). Popular music as promotion: Music and branding in the digital age. John Wiley & Sons.
Klein, B. (2016). As heard on TV: Popular music in advertising. Routledge.
Audio excerpts
Excerpt from work commissioned by Torchlight Music Ltd for a European client. This work is used here for purposes of criticism and review under the ‘fair dealing’ exception of UK Copyright, Designs and Patents Act 1988. Not for commercial re-use.
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All views expressed on this podcast are those of the speakers, and do not necessarily represent the views of the University of Leeds, the School of Music, or any other organisation. Nothing in this podcast should be interpreted as business or legal advice.
How Songs Make Money is created and assembled by Ellis Jones, with contributions from students on the University of Leeds, Music Management MA course. This series is edited by Nikolai Klimanski. Our theme music is also written and produced by Nik Klimanski, and is included with permission. This series of How Songs Make Money is supported by ‘Research Boost’ funding from the Leeds Arts and Humanities Research Institute, and enabled by Digital Education Service’s Podcasting Pilot. Special thanks to Sam Wyman for their support, as well as to Angela Hulme, Mia Windsor, Liev Cherry, and Michelle Schneider.
