Episode Summary:
In this insightful episode of She Became CEO, I explore a topic many midlife career shifters wonder about but rarely understand in depth: franchising. To unpack the truth behind the franchise model — beyond the myths and sales pitches — I sit down with Stacey Gibson, a career ownership coach with The Entrepreneur’s Source and a seasoned marketing professional with over 30 years of experience working with global brands, franchise organizations, and small business owners.
Stacey shares:
What franchising actually is — and what it isn’t
The real costs, risks, and opportunities behind franchise ownership
What types of people succeed in franchises (it’s not what you think)
How she transitioned from corporate life into entrepreneurship
How becoming a business owner gave her the flexibility to support her husband through his final years while he battled an aggressive form of dementia
The emotional side of career reinvention when your life circumstances shift
How The Entrepreneur’s Source (her franchisor) empowers career changers to make educated, low-risk decisions about business ownership
This episode is a warm, grounded, and eye-opening conversation about navigating change, building a business that fits your life, and reclaiming agency — especially in the second half of life.
To learn more or contact Stacey Gibson:
W: http://sgibson.esourcecoach.com/
To learn more about this show or contact the host, please visit:
