It's a beautiful day outside, your brain is blank, and you're supposed to write a newsletter (or record a podcast). So, do you give yourself a pass? In this episode, I make the case for showing up even when you have nothing to say.
In this episode, we cover:
Why "I don't feel like it" is different from a real reason to skip your content commitment.
The distinction between a well-deserved day off and letting your marketing/promotion plans fall off the radar.
Why your "not my best" content sometimes lands better than the pieces you agonized over.
How to think about consistency as a skill.
When it is appropriate to revisit your content commitments.
A simple prompt to get unstuck: write about something that happened to you this week and connect it to your community.
Timestamps:
0:00 - Introduction
0:14 - The summer content slump
1:01 - When taking a day off is fine - and when it isn't
1:57 - Why consistency is a practice, not a personality trait
3:33 - Showing up for your community even on the hard days
4:50 - When to actually re-evaluate your content strategy (hint: not today)
6:35 - The easiest prompt for getting unstuck
