A Mindful Eating Metaphor
It might help to think about this in terms of mindful eating. When you feel the urge to sign up for something, stop and ask: is my practice actually hungry for this?
If you've decided newsletters are your main marketing focus and you're specifically hunting for newsletter training - amazing. Dive in.
If you're just responding to a sale email, a fear of missing out, or a vague sense that you "should" know more? Take a step back. You might find the urge is actually about avoiding visibility work, not about needing to know this information right now.
When I'm tempted by a program but my business isn't actually hungry for it right now, I keep a running document with the link, price, and details. About 80% of the time, I realize that I don't need or want to do the program right now. It's a "nice to have eventually" versus a "I need to implement this right away and I think this course will help." Programs and classes are almost always offered again later.
Before you sign up for anything this fall, ask yourself:
Is this a hunger in my business right now?
Am I going to implement what I learn, or just collect more information?
Am I using learning as a way to avoid the harder work of being seen?
We want synergy between what we're taking in and what we're putting out. Make sure there's a balance between the two.
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I'm Camille Freeman, DCN, RH, and I host In the Clinic with Camille, a podcast for herbalists and nutritionists building and growing their private practices. I've been in clinical practice since 2003 with a focus on fertility, pregnancy, and menstrual health.
