Description

In the second episode of Innovation Forum’s podcast series on corporate readiness for the EU Deforestation Regulation (EUDR), in collaboration with Deloitte & Touche LLP, we explore how companies can go further than ticking compliance boxes and instead use EUDR as a springboard for long-term business strategy.

Ian Welsh is joined by John O’Brien, managing director at Deloitte & Touche LLP, to discuss how EUDR requirements can unlock new value. From building trust with consumers and de-risking supply chains to accessing new markets and premium pricing opportunities, they explore how aligning compliance efforts with broader sustainability goals can deliver competitive advantage.

Key themes include:

• Why EUDR is more than a regulatory requirement
• The role of traceability and reliable data in understanding supply chain resilience
• How nature-related risks are evolving, and why businesses should prepare now
• What companies at different stages of readiness should prioritize next

Whether you’re just getting started with EUDR or are looking to build on existing systems, this episode offers strategic insights for transforming compliance into impact.