Julien Tremblin, European general manager at TerraCycle talks with Ian Welsh about the challenges of making sustainable packaging economically viable. They highlight why some materials are recycled while others end up in landfills, and how voluntary take-back programs are filing the gaps left by traditional recycling systems.
To continue the conversation with TerraCycle, join the sustainable packaging innovation forum in Chicago on 28-29 October. Click here for information on how to get involved.