Blue Ocean Strategy, an innovation framework developed at INSEAD, has been evolving the suit the times we live in, both as a theory and in practice on the executive programme of the same name.
AI, typically a driver for productivity and boosting efficiency, is now woven throughout said programme to illustrate how it can be used to test and refine Blue Ocean ideas. Programme Director, Professor Andrew Shipilov, explains how.
Learn more about the INSEAD Blue Ocean Strategy programme here: https://www.insead.edu/executive-education/strategy/blue-ocean-strategy
