Barbara Muckermann, Group CEO of Kempinski Hotels, talks with James Shillinglaw of Insider Travel Report about how she is relaunching a hotel brand that is now 128 years young. Muckermann used this year’s Virtuoso Travel Week, where Kempinski sponsored the gala dinner, to drive home the history of her brand, its localized approach to luxury hotels, and its roster of famed properties. And she has bigger plans for the future. For more information, visit www.kempinski.com.
