Karl Kannstadter, vice president of content strategy for exploration at the Signature Travel Network (STN), talks with Alan Fine of Insider Travel Report about his efforts to elevate the profile of adventure travel, including expedition cruises, safaris and active travel experiences for STN travel advisors. By creating tools and resources for advisors and developing personalized connections between advisors and preferred partners, Kannstadter is working to help advisors stay informed and better serve their clients. For more information, visit https://join.sigtn.com.