Allison Metcalf, executive vice president for North America for Tourism Ireland, and Siobhan McManany, director of markets and partnerships, talk with Alan Fine of Insider Travel Report about Tourism Ireland’s marketing initiatives for 2025. They discuss Ireland's tourism growth, increased flight access, expanded hotel options, and new travel experiences, including food tours, outdoor adventures, film tourism, and major sporting events like the Open Championship and the upcoming NFL game in Dublin. They also highlight off-season travel opportunities, ongoing partnerships with U.S. tour operators, and resources available for travel advisors. For more information, visit www.tourismireland.com/trade.
