Join Instinctif's Senior Advisor, Mark Thorpe and Managing Partner, Kim Polley as they delve into the intricacies of the outrage economy, shedding light on how brands can skilfully navigate this challenging landscape.
Here are the key takeaways:
Performative Indignation Culture: The rise of social media has created a culture where people actively seek reasons to be outraged.
The Power of Anger: The ease of expressing outrage on social media has become the default response to any adversity or perceived wrong.
Communication Strategies: Navigating these volatile waters requires a delicate balance.
Resilience and Crisis Management: Brands need to invest in cultural intelligence, scenario planning, and crisis communication strategies.
Email tellmemore@instinctif.com for more information.
