Most founders don’t misunderstand IP because it’s complex — but because no one taught them how to think about it.
In this episode of In the Head of a Founder, Jonas meets Magnus Hakvåg, CEO of House of Knowledge and co-creator of the Serious IP Game, to challenge how founders learn, strategize, and protect value.
You’ll discover why IP is a strategic tool (not a legal checkbox), why standards quietly shape winners and losers, and how serious games unlock clarity traditional training rarely delivers. Magnus also shares hard-earned lessons from building a niche business, educating a cold market, and why long-term thinking is a competitive advantage.
🎯 For founders and startup leaders who want clearer thinking around IP, strategy, and learning.
Game on!
👉 Want to join Serious IP Game Day in Gothenburg on February 5th, 2026? Apply now.
👉 Curious about Serious Games? Connect with Magnus and Jonas on LinkedIn and start the conversation.
Post-production by 🐜 Mediamyran, Jimmy Patring
