Welcome back to our Case Study Series. In this episode, I am talking with Ying Han Cheng. She talks about her Book Launch Process. This is a follow-up on her Case Study we did a few months ago before she's written a book. We wanted to see how the book did! It is a bestseller, by the way... ;)
Episode highlights
- Book launch process
- Book creation process
- Hero’s journey
- Emotional journey
- Polarizing your audience to create dedicated fans
- Scared to commit to Deadline, relationship
- Focus
- Fears will come up and that is ok
- Shift in her Relationship with her fears
- More aware of them
- Take them less seriously
- More comfortable being big in the world and shining her light
- They no long cause writer's block in her
- Those fears
- Fear no one will read it, no one will buy it
- Fear only my friends will buy it but it won’t take off
- So much work to do for the launch, what if I can’t keep up with the work?
- When people volunteer to help instead of me being happy I am afraid that I will fail them not finish the book
- I aim small instead of big, which becomes a self-fulfilling prophecy
- Fear of being big and shining my light
- I am afraid to revealing my true self and my inner life – fear people won’t like the real me, make fun of me, will judge me as weird
- Perfectionism
- Too perfect inhibits creating
- My deadline is stronger than my perfectionism
- Your spiritual growth by actually releasing is as important as the product you create
- Like birthing a baby - a book has its own life
- Regrets case aging
- My identity as myself vs best-selling author vs old identity
- From the social chameleon to one voice and identity between my social and work circles
- Emptiness after launch
- Felt lost and behind her new identity’s potential for new creation
- Then more ideas and creativity
- How the Intuition tools helped her during the process
- WWIT
- TLC
- When we have fast momentum and overwhelm TLC vs putting on the brake
- 2-chairs with audience avatars
Tools used from the book
- WWIT
- TLC
- 2-chairs with audience avatars
Bio
Links
