Recapping their Consumer Electronics Show presentation, “7 Ways the Consumer Electronics Consumer Has Changed,” NPD colleagues Ben Arnold and Paul Gagnon illustrate the growing value consumers derive from technology and the opportunities for manufacturers and developers to meet changing consumer needs.
Key takeaways:
- Consumer technology holds a greater place in the household budget than it did prior to the pandemic – and it’s due more to the value of technology than to inflation.
- Aside from foundational technology, application innovation enables convenience, productivity and even personal health.
- Marketing of electronics is changing: It’s increasingly migrating to digital channels and focusing more on the value tech brings to how people live their lives.
