On this episode Ken sits down with Calum Liptrot (@tallcal), the founder of Cerberus Strength. Ken & Calum dive into a huge range of topics including what spurred the creation of what is now a global strength brand, developing the first range of products, the beginnings of CERBERUS Strength USA, the future direction of the business, and so much more.
As always, you aren’t going to want to miss this!
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Save at Cerberus Strength with code IRONEDGE
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Content;
00:00- Intro
01:01- Cerberus origin story- getting started in the MMA scene with mouth guards
06:44- Starting to train strongman and discovering the little support equipment available
09:38- Starting to break into strongman with developing wrist wraps and elbow sleeves
15:00- Contributing to growing the sport of strongman
17:00- Starting to sponsor strongman athletes
23:03- Getting Cerberus into the US
28:00- Committing to growth and product quality
33:30- His most stressful business experience
36:44- The structure of the business (UK, US, etc)
42:37- The biggest challenge of how he runs Cerberus
45:17- Long term plans for Cerberus
47:45- Making money to put it back into the sport
49:00- Campaigning for opportunities for strongman and women in strongman
55:30- Survivors guilt with business
56:13- Being a good person in business
1:00:58- Upcoming product release
