On this episode of The Iron Edge Podcast, Ken sits down with multi-ply powerlifter and business owner Anthony Oliveira. Aside from being one of the best lifters in the world, Anthony has built an extremely successful apparel business, Trigger Warning Conjugate, as well as his gym in Concord, NH… Anchor Athletics & Strength. Ken & Anthony get deep and discuss just how important being genuinely yourself and building a community is to success in the fitness industry as well as a whole range of topics from staying connected to ourselves, life balance, and the ever present imposter syndrome.
As always, you aren’t going to want to miss this!
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Content;
00:00 - Intro
00:57 - Athletic Background
03:58- Team sports and the benefits
05:22- The importance of playing sports in the past and how it can translate to powerlifting
08:50- Mental state going to a comp
11:09- His elbow injury and how his competitive drive got him through it
14:22- Giving back to the sport
15:10- Being a competitor and a sponsor
17:13- Is it possible to balance competing and career?
25:10- Being an entrepreneur within the sport you love; why its great but also a stressor
28:06- Successful people having a chaotic home life
32:57- Learning how to take breaks from work and destress
34:55- Staying connected and not dehumanizing ourselves
42:17- Accepting not being a balance person
47:41- Setting up systems
49:00- The start of his apparel company
51:56- Betting on yourself
53:35- Being in genuine as the face of a company
56:30- Seeing the it factor in athletes
1:02:03- The highs outweighing the lows to having a business
1:03:42- Imposter syndrome and being confident at what you know
1:04:28- “The answers are always in the gym”
1:08:14- Where you can find Anthony
