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Real life examples of marketing so powerful, so radical, so inclusive- it profitably changed the tides of public opinion and norms.

 

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Sources for This Episode

Fenty Beauty

https://thehoneypop.com/2025/02/20/5-ways-rihannas-brand-fenty-revolutionized-the-beauty-industry/
https://www.vogue.com/article/rihanna-vogue-cover-june-issue-2018?ref=popsugar.com&=___psv__p_44816098__t_w_
https://www.popsugar.com/beauty/fenty-beauty-made-100-million-40-days-44816098 

https://www.vogue.co.uk/beauty/article/rihanna-fenty-beauty-diversity 

https://www.bbc.com/news/newsbeat-58084543 

https://www.elle.com/beauty/makeup-skin-care/a20967710/makeup-companies-40-foundation-shades-fenty-beauty-influence/

https://www.forbes.com/sites/maddieberg/2021/08/04/fentys-fortune-rihanna-is-now-officially-a-billionaire/ 

https://www.livemint.com/companies/fenty-beauty-rihanna-celebrity-beauty-brand-has-highest-valuation-its-not-hailey-bieber-rhode-selena-gomez-rare-beauty-11748530254494.html 

Savage X Fenty / Victoria’s Secret

https://girlsunited.essence.com/feedback/news/savage-x-fenty-show/
https://theboar.org/2020/03/downfall-victorias-secret-metoo-movement/

https://www.buzzfeednews.com/article/ellendurney/victorias-secret-accused-of-copying-rihanna-savage-fenty

https://www.cnn.com/2020/02/21/business/rise-and-fall-of-victorias-secret

https://www.economist.com/business/2025/06/19/victorias-secret-is-struggling-to-reinvent-itself

https://girlsunited.essence.com/feedback/news/rihannas-savage-x-fenty-lingerie-line/

https://www.forbes.com/sites/korihale/2021/02/16/rihannas-savage-x-fenty-reaches-1-billion-valuation-in-lingerie-equity/

 

Patagonia

https://www.nytimes.com/2018/05/05/business/patagonia-trump-bears-ears.html

https://www.outsideonline.com/outdoor-adventure/environment/big-business-resist?scope=anon

https://www.gq.com/story/patagonia-trump-lawsuit-sales-uptick

https://www.nytimes.com/2022/09/14/climate/patagonia-climate-philanthropy-chouinard.html

https://www.patagonia.com/ownership/

https://eelp.law.harvard.edu/tracker/president-biden-signed-executive-orders-restoring-boundaries-of-bears-ears-and-grand-staircase-escalante-monuments/

https://www.nrdc.org/court-battles/nrdc-et-v-trump-bears-ears

 

Costco / Target

https://www.businessinsider.com/jpmorgan-costco-keeping-dei-despite-trump-executive-orders-2025-1

https://www.diversityresources.com/dei-backlash-or-commitment-what-costco-and-target-reveal/

https://www.marketwatch.com/story/costco-managed-another-month-of-sales-growth-in-april-but-it-marks-a-slowdown-from-march-118d4069

https://www.stlamerican.com/news/national-news/target-sales-down-after-dropping-dei-initiatives

https://www.usatoday.com/story/money/2025/03/05/target-fast-40-day-boycott/81592119007/

 

Fifty Licks

https://www.oregonlive.com/portland/2018/06/fifty_licks_ice_cream_truck.html

https://www.wweek.com/promotions/2024/07/23/2024-best-of-portland-readers-poll-food/

 

Studies

https://www.unstereotypealliance.org/en/resources/the-business-case-for-inclusive-advertising

https://www.unwomen.org/en/news-stories/press-release/2024/09/new-research-proves-that-inclusive-advertising-boosts-sales-and-brand-value

https://blog.hubspot.com/marketing/inclusive-marketing