Description

Purpose NIL: How Purpose Fuels NIL, Leadership, and AI Strategy

10-Word Description:
College athletes show CEOs how purpose drives performance and growth.

🎙️ Purpose NIL — Episode Show Notes

Episode Title: Winning in the AI Age: Purpose, People, and Competitive Advantage
Host: James M. Rink, Founder of Purpose of You & Purpose NIL

📌 Episode Overview

In this episode of Purpose NIL, host and purpose coach James M. Rink explores why purpose-driven leadership is the competitive advantage in the age of AI. As artificial intelligence accelerates disruption across business, sports, and culture, the leaders who win are those who lead with clarity, emotional intelligence, and human purpose.

This episode connects business leadership, neuroscience, Applied Behavioral Analysis (ABA), and NIL strategy, showing how purpose fuels engagement, trust, performance, and long-term growth.

🧠 Key Themes & Insights

• Why AI amplifies leadership—but cannot replace human intelligence
• The Purpose of You Formula:
  Feelings + Actions + People = Purpose
• Neuroscience insight: humans make decisions based on emotion first, logic second
• Why purpose is bigger than products, services, or technology
• How purpose aligns teams, strengthens culture, and increases ROI
• Using purpose as a reinforcer to drive behavior, engagement, and accountability
• Purpose as a strategy for winning customers, talent, and trust

🏈 Featured Guests

John Locke — University of Oklahoma Football Tight End

• Discovering his personal purpose
• Intentionally influencing children and families
• Leveraging purpose to grow his NIL brand

Zya Vann — University of Oklahoma Women’s Basketball Guard

• Living her purpose with teammates, family, and classmates
• Turning purpose into leadership and opportunity
• Using intentional purpose to build NIL alignment

💼 CEO & Business Owner Takeaways

• AI is only as good as the language and purpose you feed it
• Emotional intelligence is your unfair advantage in an AI-driven world
• Purpose aligns personal values with company mission
• Engaged teams create better customer experiences and stronger revenue outcomes
• Leaders who lead human-first win in uncertainty

📣 Call to Action

If you’re a CEO, business owner, or leader navigating AI disruption, disengaged teams, or cultural misalignment:

👉 Schedule a FREE Purpose Strategy Call
This is not a sales pitch—it's an honest conversation about aligning human purpose with business mission to create measurable ROI.

🌐 Learn more at PurposeOfYou.com

🎥 More Purpose NIL

• Watch more episodes featuring John Locke & Zya Vann
• Subscribe on YouTube: James M. Rink
• Follow on social media: @JamesMRink

✨ Closing Thought

Purpose isn’t a slogan.
It’s not a side project.
It’s how leaders win—on purpose.