In this episode of the Atomic Impact Podcast, host Jason Osborn sits down with Bruno Cignacco, owner of Human Oriented Enterprise, to explore how compassionate, human-centered business practices drive sustainable growth. Bruno shares powerful insights on exceeding customer expectations, prioritizing relationships over transactions, and why post-purchase care is just as critical as the sale itself. Drawing from decades of consulting experience and his book The Art of Compassionate Business, Bruno explains how businesses can win by serving people first, including customers, employees, and communities alike.
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