00:00 – Intro & Welcome
Jason Osborne introduces the Atomic Impact Podcast
Free LinkedIn mini-course offer for listeners
01:10 – Guest Introduction: Alan Stein
Jason introduces Alan Stein
Alan shares he works internationally, including in the UK
02:00 – Advice to a Younger Self
Alan would tell his younger self: “Screw brand marketing. Focus on performance marketing.”
Emphasizes one-to-one direct marketing over broad brand building
03:30 – Struggles with Brand Marketing
Alan shares his journey following Gary Vee and pursuing brand marketing
Challenges with visibility and ROI from social content
Realization: One-on-one interaction yields better business results
05:40 – What Alan’s Business Actually Does
Alan: “We’re arguably the world’s greatest career accelerator”
Helps ambitious professionals land high-paying jobs at companies like Google, OpenAI, and Goldman Sachs
07:10 – Differentiating from Recruiters and Coaches
Clarifies distinction: not a recruiter or a coach, but a “career accelerator”
Doesn’t work for companies—works for individuals
Rejects the “career coach” label—describes himself more as a teacher with a direct approach
09:30 – Branding, Perception & Market Differentiation
Importance of defining your own category (reference to "Category Pirates")
Challenges with being misunderstood on platforms like LinkedIn
Navigating noise and misinformation online
11:30 – Biggest Business Mistake
Mistake: Spending money before validating revenue
Learning: Wait for revenue first, then spend
PMF (Product-Market Fit) is crucial before scaling
13:00 – Handling Refunds and Feedback Loops
Initially had a 30-day money-back guarantee, now cut to 14 days
Feedback from cancellations is “gold”
Reduced refund rate from 21% to 5% through iteration and process improvement
14:45 – LinkedIn Goals & Authenticity
Alan wants more authentic DM connections
Frustration with LinkedIn spam and lack of genuine engagement
Notes that LinkedIn is a minor platform for many—importance of algorithm awareness
16:10 – How to Connect with Alan
Best channels:
Website: kadimacareers.com
Podcast: Steer Your Career
YouTube channel
Encourages direct outreach via DMs
17:00 – Closing Thoughts
Jason thanks Alan for sharing transparent and practical insights
Reminds listeners to check out the LinkedIn mini course at impactforleads.com
