In this episode of the Beer Can Cold Podcast, we sit down with Michael Cooney, the creator of What Converts — one of the best tools out there for tracking advertising ROI and managing leads. We dive into the world of lead tracking, advertising strategy, and how to make sure you know which marketing dollars are actually working for your business.
Along the way, we throw in a little Afrikaans for fun (Afrikaans is one of the languages spoken in South Africa 🇿🇦 — host JG van Graan’s home language).
Whether you run an HVAC, plumbing, electrical, or home services business, or you're just a marketing nerd, this episode will give you some great insights into maximizing your marketing spend.
Don’t miss it — hit subscribe and follow us for more industry insights, laughs, and behind-the-scenes tips!
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