In this episode, I dive deep into one of the most misunderstood aspects of health and fitness: muscle. As a former professional bodybuilder who has been lifting since the age of 14, I’ve been waiting for muscle to become a mainstream topic—and now that it finally is, I’m frustrated by the fear-mongering around it.
There’s so much panic over muscle loss, especially with weight loss medications, yet very few people are offering real solutions. That’s what we’re going to fix today. I’ll explain why muscle is not just about aesthetics (though it does make you look amazing), but also about longevity, metabolic health, and strength as we age. Plus, I’ll share practical, actionable steps to maintain and build muscle at any age.
Key Takeaways:
Muscle Month March 16 - April 12
There's a lot of finger-wagging and shaming around muscle loss, particularly for those on weight loss medications, but not enough coaching on how to prevent it.
Muscle is a skill—you don’t just build it by going to the gym and lifting random weights. Like learning golf or a new language, it requires knowledge and structure.
The older we get, the harder it is to build muscle, making proper training even more critical.
Muscle is the largest storage site for nutrients like carbohydrates—without it, your body has fewer places to store sugar, increasing fat gain and insulin resistance.
It’s one of the strongest predictors of longevity and healthspan—more so than even body fat percentage.
Grip strength is a better predictor of longevity than blood pressure. If you struggle to open a jar, that’s a major warning sign.
Sarcopenia (age-related muscle loss) is inevitable, but how fast you lose muscle is within your control.
Women already have less muscle than men, making them more susceptible to age-related loss.
After menopause, muscle loss accelerates dramatically due to declining estrogen, which plays a role in muscle repair.
Women over 50 can lose up to 3% of muscle per year if they’re not actively working to maintain it.
Protein:
Aim for 1g per pound of goal body weight (minimum 130g for women, 180g for men in my Muscle Month program).
Protein intake should hit the leucine threshold (at least 35g per meal) to trigger muscle growth.
Strength Training:
Lifting light weights for high reps works, but only if you push to failure.
Progressive overload (gradually increasing weight or intensity) is essential for continuous improvement.
Form matters—most people in commercial gyms have poor form, which can lead to injury and wasted effort.
Muscle & Metabolism:
Muscle acts like a glucose sponge, helping manage blood sugar without the need for insulin.
More muscle = higher metabolism = easier weight maintenance.
Strength training improves hormonal balance, including testosterone and growth hormone, which affect fat distribution, energy, and libido.
Muscle & Independence:
Weak leg muscles = higher risk of falls, fractures, and loss of mobility.
If you can’t stand up from a chair without using your hands, that’s a problem—one that resistance training can fix.
Women won’t “bulk up” accidentally. Muscle growth is intentional and takes effort.
Cardio won’t give you a toned body. Strength training is key for definition.
You don’t need hours in the gym. Just 45 minutes twice a week can make a significant difference if done correctly.
If you’re serious about gaining strength, getting lean, and staying strong for life, my Muscle Month program is for you.
Live coaching starts March 16 - April 12, but you can purchase it anytime as a self-study course.
Includes: 10 live Zoom calls, in-depth training videos, 5 different workout plans, meal plans, and everything you need to build muscle effectively.
Not a bulking program—this is about getting leaner while building strength.
By the end of this program, you will know more than 90% of personal trainers about muscle building.
Join Muscle Month: www.musclemonth.com
For questions, email me at joe@theshrinkshop.com
Final Thoughts: Muscle isn’t just about looking good (though that’s a valid reason too). It’s the foundation of longevity, health, and independence. Stop fearing it. Start training for it. And if you want real coaching, I’m here to help.
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