When most writers think about the book journey, they’re focused on writing and then publishing. But what about book marketing? In this episode, Anne Janzer, a thought leader in the marketing industry, explores the ever-evolving book marketing landscape. Discover Anne's philosophy of “servant-authorship” and the power of building focused audiences. You’ll come away with practical strategies that make book marketing a joyful and successful endeavor.
Great Moments in the Episode
4:19 – 6:24 Why book marketing is built on a trusting relationship with your reader.
6:25 – 8:25 How to frame your book writing and marketing as servant authorship.
8:26 – 10:10 Helpful metaphor of making a splash in a pond with your writing.
10:11 – 12:17 What servant authorship looks like in marketing, including creating a community.
12:18 – 14:19 How to create communities around your ideas.
14:20 – 16:48 How to identify where to focus your marketing efforts.
16:49 – 21:06 Three things you need for author marketing.
21:07 – 21:45 Why the best marketing for a book is the book itself.
21:46 – 23:46 How to sustain marketing when you’re discouraged.
23:47 – 25:21 How to do a discount book campaign.
25:22 – 28:29 What is BookBub and how to become a BookBub featured book.
28:30 – 30:41 How to make the most of IRL marketing.
30:42 – 34:00 What surprises first-time authors most about book marketing.
34:01 – 34:56 The value of gathering with fellow writers to brainstorm creative marketing ideas.
34:57 – 36:31 How to make marketing fun and not painful.
36:32 – 37:31 How to measure the success of your book marketing.
37:32 – 40:07 When it’s worth investing in a PR firm and what you can achieve without one.
40:08 – 41:32 The measure of a great book.
Words of the Episode
ether (N): the clear sky; the upper regions of air beyond the clouds.
scablands (N): flat elevated land deeply scarred by channels of glacial or fluvioglacial origin and with poor soil and little vegetation.
Anne’s Recent Book
The Writer’s Voice: https://www.amazon.com/Writers-Voice-Techniques-Tuning-Process-ebook/dp/B0C8BZZ3G3/ref=sr_1_1?keywords=Anne+Janzer&qid=1695914485&s=audible&sr=1-1-catcorr
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