In this micro-episode of Lessons From Last Time, Ken Perry breaks down what leaders get wrong about change and how to lead through it without losing your people. From major business case studies to brand reinventions closer to home, he shares practical insight on communicating the why, avoiding change fatigue, leading through resistance, and making tough decisions with a long-term lens. For leaders navigating growth in regulated, high-pressure environments, this is a sharp reminder that how you lead through change directly shapes company culture.