Pre-selling is one of the smartest ways to make money as a coach. You get paid upfront, validate your idea before spending weeks creating it, and commit yourself to finishing. In this episode, I'm breaking down the complete 9-step system for pre-selling any offer - from planning to launch to post-sale transitions.
In This Episode:
- Why pre-selling is smarter than creating first, launching second
- The 3 benefits of pre-selling (money, validation, commitment)
- Step 1: How to decide what you're creating and pick a delivery date
- Step 2: Creating simple branding (one Canva image is enough)
- Step 3: Teasing it on social media before launch
- Step 4: Creating a simple checkout page (no long sales page needed)
- Step 5: Launching with urgency (time, money, or results)
- Step 6: Selling daily until delivery date
- Step 7: Creating the product after you've been paid
- Step 8: Switching from pre-sale to live (what to update)
- Step 9: Selling again once it's live
Key Takeaways:
- Pre-selling validates your idea before you waste time creating
- You only need a simple checkout page, not a long sales page
- Pick a delivery date and commit to it - this holds you accountable
- Create urgency with time, money, or results
- Email your list 1-3 times during the pre-sale week
- Once it's live, segment buyers and sell to non-buyers again
**Resources Mentioned:**
- Pre-Sale Profit Course: https://lindsaymaloneycoaching.thrivecart.com/pre-sale-profit/
- ThriveCart: https://linzi900--checkout.thrivecart.com/thrivecart-standard-account/
Connect with Lindsay:
- Instagram: @lindsaymaloney
- Website: https://lindsaymaloney.com
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