🚀 "The Talk" is the important and super awkward conversation between adult children and aging parents about long-term care. Learn how to have The Talk—plus enjoy cameos from Aging Parent, Rob Lowe, Maria Shriver, and more.
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❤️ Our Why: Long-term care (LTC) and caregiving are overlooked in the U.S., despite 70% of adults needing LTC. The topic gets little attention due to reluctance around aging and care planning. Our mission is to inspire action with practical, engaging guidance—empowering caregivers and care recipients to navigate LTC together.
ℹ️ At Long Term What?, we sell long-term care insurance and offer fun, practical guidance to help you plan for long-term care—all in plain English.
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