In this episode I was joined with Ted Rubin the leading social marketing strategist and creator of Return on Relationship we discussed:
- How to connect on a personal level with your customers that not only builds brand loyalty but also creates a community around your brand.
- The role companies need to play online with their customers in order to create a culture of authenticity and vulnerability that builds that special connection we will share some great stories on this.
- Creating a social community around your brand is for everyone working in the organisation. The staff interacting with your customers are the face of that brand so own this by getting the team involved in promoting it. If store teams were talking about the company products and services as raving fans that will want to promote the products through genuine passion and belief in those products how authentic and relatable is that to consumers and how does that impact sales.
We will discuss everything you need to know to look your customer in the eye digitally and build a lasting relationship online and offline.
