In this second installment of the four-part series Retailing with Meaning we discuss Shop Merchandising and Display. If your selling products this is one really not to be missed, we discussed the following:
-Measuring linear per sq footage, turnover per sq foot and how smaller businesses can create free tools to measure turnover in their Retail Businesses.
-Store windows and sight line of stock on floor fixtures and the role they play in driving sales or increasing the brand story or collection being showcased.
-Lighting and signage in stores how do these impact the stores aesthetically and also commercially to drive sales.
-The importance of measuring conversion, items per customer and footfall when measuring the success of a new product or products and how this can be done effectively and efficiently.
-Understanding the flow of a customer journey in a store that drives sales and commerciality through visual merchandising.
