Description

Season 2, Episode 1. On being liked and found online – Just EEAT it

I'm going to discuss an aspect of SEO (Search Engine Optimisation) you might not know about, EEAT. This acronym, EEAT stands for Experience, Expertise, Authoritativeness, and Trust.

I also unpack:

• "Do they like me or not?" What I think about other people's thoughts about me.
• Why I don't think AI is the best at giving you the answers you need.
• What if you're concerned about being seen?
• How I feel about having my face on the internet in 2025.