Description

Patty Dominguez, founder of Positioning to Profit, is a best-selling author, advisor, and contributing marketing expert. Her work has been featured on Smart Business, Investor’s Business Daily, NY Daily News, and American Express Open Forum to name a few. Prior to 2013, she worked in Fortune 50 and management consulting as head of Global Agency Strategy, managing just under a billion dollars in marketing spend over her tenure in Corporate America. She now helps service-based entrepreneurs claim their “Category of One” status based on their unique abilities.  

Things you will learn in this episode:

• Why is positioning important in building a personal brand?
• What is the difference between positioning and branding?
• What are some foundational principles positioning
• How do you set yourself apart in a super crowded market?
• What are the big brands doing that personal brands are not?
• How to reposition your brand?
• And much more...

Connect with Lucy:

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Website: https://www.lucyliucoaching.com

Podcast: https://www.lucyliucoaching.com/podcast

Wanna double your confidence in 30 seconds? 

Get the ultimate secret here: 

http://www.confidentandepic.com

Connect with Patty Dominguez 

Website: https://pattydominguez.com

Instagram:https://www.instagram.com/thepattydominguez

Facebook:https://www.facebook.com/officialpattydominguez

LinkedIn: https://www.linkedin.com/in/pattydominguez

Twitter: https://twitter.com/PattyDominguez_

YouTube: https://www.youtube.com/c/pattydominguez

Pinterest: https://www.pinterest.com/positioningexpert

TikTok: https://www.tiktok.com/@thepattydominguez

Shownotes: https://www.lucyliucoaching.com/podcast-169