In this episode, I interview Craig Andrews on Don't Sell - Help Them Buy.
Craig is the founder of marketing agency allies4me. Using a proven method that mimics the stages of courtship, allies4me helps companies find strangers and convert them into high-paying customers.
An eight-stage Customer Value Journey is the framework that leads someone from first contact to post purchase. Add value at each and every stage of the journey.
A First-Time Offer (FTO) is like a coffee date. It’s a low-commitment and low-risk way to test the relationship. When you do this well, your prospect starts asking you to “close the deal.”
Craig Andrews
@craigandrews
Mac Attram
@MacAttram
#helpthembuy #noselling #sales #business #firsttimeoffer #lossleader
