With the Super Bowl just days away, today’s episode celebrates the biggest game of the year…Mall of America style. NOTE – watch this episode if possible, you won’t want to miss the designs.
We’re joined by fashion designer Christopher Straub, who kicks things off by showing off his Super Bowl–inspired dress designs, a memorable Mall of America activation that blended high fashion with football. Christopher walks us through each look, shares the inspiration behind the designs, and reflects on standout moments. Sara Johnson weighs in with her fashion-forward perspective, highlighting what makes each design stand out and whether she’d wear a modern-inspired version today.
Then we turn our attention to game day at MOA. Sara shares where to watch the Super Bowl, food and drink specials across the Mall, and how fans can turn Super Bowl Sunday into a full-day experience—whether you’re here for the game, the food, or the atmosphere. Christopher and Sara share their favorite Super Bowl memories, traditions and foods. Fashion, football, and fan experience…all in one episode.
2:15 Origins of creating Super Bowl inspired fashion designs at Mall of America
4:00 Design #1: Astroturf meets high fashion, halter neck with hand-painted decals
5:40 Design #2: Sports fan cheering on both teams including hat, leg warmers and foam finger
7:15 Design #3: Sewn live during Super Bowl Media Party: making the call, referee-style
9:15 Design #4: Super Bowl ticket gown. Amazing design in with fabric for this dress
12:00 Design #5: The finale. A sculptural mini-dress made with football leather, lacing
14:33 A brief intermission followed by in studio conversation with Christopher and SJ
15:40 Transforming Paul Bunyan for Super Bowl LII
19:50 Super Bowl prep ideas (from fashion to jerseys, and dining to watch parties) with SJ
22:15 Why people watch the Big Game, from commercials to half-time show
Guests: Christopher Straub, fashion designer, author, entrepreneur, TV celebrity
Your host: Daniel Jasper, Sara Johnson
Presented by Bloomington Minnesota Travel and Tourism the official destination marketing organization for the city of Bloomington, Minn.
