If your customers aren't driving your growth, then you are missing a massive trick. You'll pay a heavy price for ignoring Colin's advice in this episode. Marketing and sales leaders will discover some disturbing cracks in their reaction to Covid and the decisions they are making thinking they are protecting their business when instead, they are leaving the door open to the competition to steal their lunch.
#ColinShaw is recognised by Linkedin as one of the ‘World's Top 150 Business Influencers’. He is Founder & CEO of Beyond Philosophy LLC who helps organisations grow by identifying hidden, unmet needs. And the Financial Times selected his company, Beyond Philosophy LLC, as one of the best management consultancies
Colin has written seven bestselling books on Customer-driven growth. He is the co-host of the highly successful Intuitive Customer podcast. https://beyondphilosophy.com/podcasts/
We explore how you can unlock growth by discovering customers' hidden, unmet needs that drive value and capitalise on this by improving your customer experience to meet these needs so as to retain and win new customers across your target market.
You can subscribe to his LinkedIn newsletter 'Why we buy'. And you can connect with Colin via his LinkedIn profile here:
https://www.linkedin.com/in/colinrjshaw/
Follow Colin on Twitter @ColinShaw_CX
Intuitive Customer Podcast - https://beyondphilosophy.com/podcasts
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#TheInquisitorPodcast
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