As real estate agents, we all invest in some sort of individual marketing-
from monthly mailers to daily posts on social media. Technology has provided real
estate agents with SO many platforms and opportunities to market ourselves, but
where do we even begin?!
Have you ever looked up a book on Amazon and then logged into
Facebook the next day only to find that same book advertised in your feed? How
did they know?! That’s part of big data and if used correctly, it could drive
the real estate industry home!
Imagine someone browsing through listings online, suddenly you get
a notification that a potential consumer is interested in buying/selling a
home. You go to Facebook, send a friend request, start to build a relationship,
and when they’re ready to commit you're right there as if fate drove that real
estate agent to add that person on Facebook the SAME DAY they were browsing the
internet for homes. GAME CHANGING!
Big data is only one of the many ideas Nelle shared about the
direction our industry is headed and what kind of outlet every agent should be investing
their marketing budget into. Find out more as Nelle and I share all the benefits
technology has to offer and how your marketing choices can give you an
advantage our industry continues to progress.
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